Reel Craft Pass

The Reel Craft Pass is designed to make discovering local breweries more rewarding by turning every visit into an experience. Rather than simply offering discounts, the pass encourages people to explore new places, support local businesses, and create memorable moments along the way.

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For this campaign, I produced both a vertical, story-driven social video and a cinematic horizontal commercial to showcase the pass from two unique perspectives. The short-form "Spend the Evening With Me" video follows the experience through a creator's point of view, making viewers feel like they're part of the night. The commercial complements it with polished visuals that highlight the simplicity of using the Reel Craft Pass and the atmosphere of the breweries themselves. Together, the content balances authenticity with high-end production, helping the brand connect with audiences while clearly communicating the value of the product.