Total Excavating

Total Excavating is a company built on more than the quality of its work—it's built on the people behind it. With a strong emphasis on teamwork, integrity, and creating an environment where employees enjoy coming to work, the company has established a culture that sets it apart in the construction industry.

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For this project, I produced a brand story centered around the people who make Total Excavating what it is. The video features the owners sharing the values that drive the company alongside employees speaking about their own experiences and why they enjoy being part of the team. Rather than focusing solely on equipment and job sites, the goal was to highlight the culture behind the business, creating an authentic recruiting and brand piece that helps potential employees and customers see what makes Total Excavating different.